Google Chrome OS introduces a shift in paradigm - a new way for an individual to manage his personal files and data on his own personal computer. To effectively market Chrome OS, Google should begin with performing a thorough assessment of who are the people who would benefit from a cloud based operating systems in terms of types of web-based applications , on-the-go usage of files, online gaming etc. Google should consider the fact that the users might be skeptical about availability of internet where ever they go and how a Chrome OS based net-book would behave in case they hit no-internet environment. Also, whether the files and other data created on Chrome OS will be compatible (read/edit) in other PC or MAC platforms. Moreover since this is a shift in paradigm, the complexity of how the whole web-based OS would work and how secured their information is, might make the users even more skeptical. It will also be beneficial to assess the risk associated with the control level of customization that you let the net-book manufacturers to make and partnership with the mobile data plan providers. Additionally, the regulations for securing individual user and corporate data should be assessed and addressed.
These days in customers' perspective, everything that is small in size should be touch based monitors and they are comfortable carrying all their personal data in this small touch based devices. Thus Google should enter the market with one significant claim that will be compelling for a user to buy the keyboard based light weight notebook that will store all the files and user's data securely on the cloud. The significant claim is that Chrome OS is a web-based operating system that alleviates hassles of maintaining hi-end application installations on your computer and carrying these heave computers around.
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